Retail Marketing

To provide an understanding of the special system of marketing with its various functional systems. This also provides an insight into the operation area of retail marketing and its associated functionaries.

Environmental Studies

The objective is to Develop awareness among the students about the necessity and importance of the environment for human and its developments.

Cost and Management Accounting

The objective of this course is to acquaint the students with basic concepts used in cost and management accounting and various methods involved in the cost ascertainment system.

Media Management and Digital Marketing

The objective of this course is to understand the role of media in advertising and marketing with its advantages and disadvantages. The functional aspects are also to be understood for the proper application of media in a general and digital marketing system.